Yet it is highly surprising how often, being as deeply ingrained in our daily lives, we stop to consider what retail really is: the dynamic ecosystem connecting consumer to products and services that meet needs and desire. It represents that bridge between creators and consumers, the platform between innovation and everyday life.

Innovation is continually occurring in retail structures and attributes. It evolves from long rows of brick-and-mortar stores on the street to doing shopping conveniently online. Retailers innovate for a delightful and seamless experience by offering a friendly salesperson ready to give you the expert advice you are looking for or thousands of options at your fingertips.